A cartoonist friend of mine mentioned in a recent letter to The Jester, the CCGB newsletter, that that there was once an agency that asked cartoonists to supply cartoons depicting smokers as happy folk enjoying a harmless pleasure. These were known as "Smokey Jokies" and the agency would place them in magazines and papers throughout Europe. This product placement system was funded by cigarette companies and would earn the cartoonist a bonus. This couldn't happen now, one would hope, and even if it still went on I'm pretty sure that this cartoon wouldn't be accepted!